Glancing through any celebrity’s social media feed convinces you about the rising importance of brunch. Brunch is a portmanteau word for breakfast and lunch. It is an amalgamation of breakfast and lunch, which is also a form of socializing. To trace its origin it first originated in England in the 19th century among the English upper-class elite as a Sunday two-in-one meal. In the US, it gained popularity much later, around the 1930s with Hollywood celebrities embracing the trend.
The reasons why it is gaining ground among celebs is that it offers flexibility, opportunities for socializing, and photo-clicking opportunities, among others.
Sunday brunch, ft. #MalaikaArora. ✨#Celebs pic.twitter.com/qhDzwZlZSr
— Filmfare (@filmfare) June 9, 2024Socializing
Brunch gatherings are an outstanding socializing opportunity for celebrities and commoners alike. The casual setting and relaxed environment allow them to connect and interact peacefully with friends, family, and colleagues while enjoying a delicious meal. This is not only an opportunity to catch up but also offers an ample opportunity to bloom new relationships. It has a unique appeal when it comes to bringing people together. It is not just a meal but a beautiful assortment of people in a vibrant setting that fosters connections.
Photo-clicking Opportunity
How many of you like it when your favourite celebrity blesses your Instagram feed in beautiful outfits? The restaurants and cafes that allow brunching activities are Instagrammable and offer scope to get clicked in a beautiful and warm atmosphere. Some of them are theme-based restaurants that allow dressing up while keeping in mind the theme of the café. In addition to the ambience, many brunch dishes are visually appealing and Instagram-worthy. Celebrities use these opportunities to share photos of their brunching experiences on social media. This not only enables their fans to get a glimpse of the happenings in their favourite stars’ lives but also enables them to earn handsomely from such posts.
Vegan Diets
Keeping up with the demand and current trend of veganism, some cafés offer a wide range of vegan meal options. The vegan diet, which is gaining popularity among celebrities, occupies an important place in the brunch menu. The vegan meals include Vegan French Toast, Banana Bread, homemade granola, oatmeal pancakes, banana muffins, baked pears, vegan apple cake, cinnamon rolls, zucchini bread, and blueberry muffins among others.
Flexibility
Brunch usually takes place at a time after morning and before lunch. Therefore, it is an ideal opportunity for night owls and early birds to hang out and chill. Celebrities who often have a very busy schedule amidst their indoor and outdoor shooting activities rarely find time to catch up with their social circle. The flexibility in terms of time offers allows celebrities to balance their busy schedules and, socialize, and enjoy a leisurely meal without the constraints of strict mealtimes.
Indulgence
Brunch menus are not your heavy meals neither a light meal that suits your breakfast. It typically features a variety of delicious and fragrant dishes, ranging from pancakes, waffles and sweet treats to eggs Benedict and avocado toast. Besides, eggs in their variation are important on any brunch menu. Additionally, poached eggs served with English muffins, scrambled eggs, omelettes, and shakshuka are other egg recipes finds place in any common brunch menu. These recipes are considered healthy. These light meals are therefore healthy alternatives to rich and spicy foods which celebrities can enjoy without feeling guilty about overeating.
Culinary Creativity
Culinary creativity is another reason that adds to their enduring popularity. A number of techniques are employed by the Chefs to aesthetically present their dishes. While it is lighter than lunch, it is heavier than breakfast. It offers local flavour as well as dishes from across the world. English breakfast occupies an important place in the brunch menu as a symbol of paying tribute to its English origin. A wholesome English Breakfast conventionally includes bacon, sausages, eggs, tomatoes, black pudding, mushrooms, and baked beans and is often accompanied by buttered toast or fried bread.
It is more than often served with a cup of tea or freshly brewed coffee. Sweet treats include a wide range of options, including French toast, pastries, croissants and Danish pastries. The blend of local and international lends new flavor to the brunch menu.
Cultural Trend
It has assumed significance as an important cultural phenomenon. Besides offering leisurely community experiences, some of them also feature live music and performances, which are not only soothing but also create the right mood to enjoy such a lively ambience. Influenced by their favourite celebrities and influencers, people of all ages and backgrounds are embracing this leisurely meal and this opportunity to socialize.
Sustainability
Some cafes are conscious of their carbon footprint, and they try to present themselves as sustainable alternatives. Aware celebrities and influencers, through their choice of such cafes as their place of brunching activities influence their fans to choose such places that are actively taking steps to reduce their carbon footprint. They ensure sustainability by sourcing ingredients from local suppliers. These steps also help them to offer localized flavor in their menu.
FAQ
1. What is the origin of brunch?
Brunch, a portmanteau of breakfast and lunch, originated in England in the 19th century among the upper-class elite as a Sunday two-in-one meal. It gained popularity in the US during the 1930s, particularly among Hollywood celebrities.
2. Why is brunch so popular among celebrities?
It offers several advantages for celebrities such as socializing, photo-clicking opportunities, vegan options to cater to the growing trend of veganism, flexibility in timing, indulgence, culinary creativity.
3. How does it contribute to the cultural trend?
Brunch has become a significant cultural phenomenon, offering leisurely community experiences, live music, and opportunities for socializing. Influenced by their favorite celebrities, people of all ages and backgrounds are embracing brunch as a way to connect and enjoy a leisurely meal.
4. What are some popular brunch dishes?
Common brunch dishes include Pancakes, Waffles, Eggs Benedict, Avocado toast, French toast, Pastries, Croissants, Danish pastries, English breakfast, Shakshuka.
5. How are brunch cafes promoting sustainability?
Some brunch cafes are committed to sustainability by sourcing ingredients from local suppliers, reducing their carbon footprint, and offering localized flavors. This approach aligns with the values of many celebrities and their fans.
6. Why is brunch considered a “socializing” opportunity?
These gatherings provide a relaxed and inviting atmosphere that fosters connections and conversations. The casual setting allows people to interact freely and enjoy a shared experience, making it an ideal opportunity for socializing and building relationships.
