Google's AI Shift in 2025: Search Becomes Your Assistant

TECH

By Aniket Chakraborty Feb 6, 2025 Arrow

Project Astra Integration: Google plans to integrate Project Astra, a multimodal AI that processes live video, into Search for real-time assistance.

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Gemini Deep Research: An AI agent that generates long research reports, automating tasks traditionally done by users.

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Project Mariner: An AI system that interacts with websites on behalf of users, reducing the need to visit pages directly.

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Conversational Search: Google aims to make Search more interactive, allowing follow-up questions and chatbot-like experiences.

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AI-Driven Evolution: Google is transforming Search into an AI assistant that browses the web and delivers answers, not just links.

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Competition with ChatGPT: Google faces pressure from AI-first competitors like ChatGPT, which saw a surge in usage in 2024.

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Traffic Dominance: Google Search led GenAI search traffic in December 2024, with 16.5 billion U.S. visits compared to ChatGPT’s 517 million.

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Challenges for Websites: As AI handles more user queries, businesses relying on Google traffic may face disruptions.

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Future of Search: Google’s 2025 plans aim to make Search more proactive, reshaping how users interact with information online.

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