Google Reimagines Search with AI Mode, Threatens Its Own Core Business

TECH

By Aniket Chakraborty May 21, 2025 Arrow

Introducing AI Mode: Google's new feature lets users search, chat, and follow up, like a smart assistant.

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“It’s a total reimagining of search,” said CEO Sundar Pichai, calling it a dramatic shift in user behavior.

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But the stakes are high: search brings in $200 billion yearly—more than half of Google’s revenue.

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AI systems like ChatGPT triggered Google’s 'code red'—now Google is racing to compete with itself.

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AI Mode won’t show ads initially—but monetization talks are on the horizon as advertisers await clarity.

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The Gemini 2.5 Pro model powers AI Mode, boasting deeper reasoning and long-context understanding.

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New AI tools in Gmail, Chrome, and Shopping aim to automate replies, cleanup inboxes, and even purchase deals.

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Prototypes of AI-powered glasses also debuted, with real-time translation and photo capabilities.

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Google hopes to win the AI race by disrupting its own empire—before someone else does it first.

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