TECH

Apple’s WWDC 2025 kicks off under pressure to prove it hasn’t lost its innovation edge.

By Aniket Chakraborty

June 11, 2025

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Image Credit | @Apple | X

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Promises of GenAI-powered iPhones remain unfulfilled, leaving Siri’s overhaul still pending.

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Critics say Apple over-promised AI upgrades and under-delivered on timelines and transparency.

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Developers are frustrated too, citing tight App Store control and stunted GenAI access.

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Apple may announce deals with OpenAI, Google, or Perplexity to boost its AI ecosystem.

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Observers expect a quieter tone at WWDC — more credibility rebuilding than celebration.

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Image Credit | @Apple | X

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Jony Ive's new OpenAI-backed device casts a long shadow on Apple’s once-unquestioned legacy.

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Trump's China tariffs and ‘Made-in-USA’ pressure further complicate Apple’s global play.

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Despite setbacks, Apple’s loyal fanbase may still buy in — AI or not.

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WWDC 2025 could mark a pivot: from closed empire to AI-embracing collaborator.

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