Google has pushed back against claims that its AI Search features are slashing website traffic.

By Aniket Chakraborty Aug 8, 2025 Arrow TECH

The company called such reports “inaccurate” and based on “flawed methodologies.”

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Google says overall click volume from Search has stayed stable year-over-year.

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It claims “quality clicks” have actually increased compared to last year.

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AI Overviews and AI Mode are driving longer, more complex search queries.

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Publishers fear AI summaries reduce clicks to their websites.

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A Pew survey found click rates halved when AI Overviews were shown.

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Google says users are seeing more links on pages than before.

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Sites with authentic voices, reviews, and first-hand perspectives benefit most.

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Similarweb data shows AI referrals to top sites up 770% since June 2024.

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