A Deal that may disrupt the Indian market for petroleum with latest innovations
Jio Strikes Mega Deal with British Petroleum (Jio and British Petroleum): Energy and Telecom Giants Merge Forces as British Petroleum has paid $1 Billion to Reliance Industries for a 49% stake in the company while Reliance Industries would hold their 51% share in this merger. Reliance Industries has been in this petroleum industry for decades; while they have been taking the name through Jio, this is the name through which they made a name in the world market for telecommunication.
Both the companies Jio and British Petroleum have promised for a new technological innovation from this merger, that will provide for the consumers with a new experience in all the Petrol Pumps that were about to be set in India. They are planning to revolutionize the petrol filling stations that will have all the facilities for EVs as well as non EVs.
Jio and British Petroleum: What this merger is going to give for the Indian consumers?
Both companies have confirmed that the merger was made to meet the Indian market dynamics and the demand of consumers for energy and mobility. Further, the merger has named RBML which stands for Reliance BP Mobility Ltd, and they are operating over 1400 petrol filling stations as Reliance Industries already had a hold on them.
Yet their target is to reach 5,500 in the next five years, to have exponential growth, and also to grab the maximum consumer base by providing them with superior quality services. This merger will provide consumers with a one-stop shop as they can fill their cars or charge their EVs, and also, they will get restaurants and supermarkets in the same space to have something necessary and at quick instances.
What will be the structure for the retail sites of the merger between Jio and BP?
The retail structures of the Jio and British Petroleum merger will provide services that include Additivised fuel, which provides the best in class fuel and also provides the consumers with savings of up to 1.1 INR every liter. They also have multiple fueling options with quality and prices at various segments. Further, they have included the Jio-bp pulse, which provides for the charging station of EVs at a lower cost and also charges their consumers less than is usually needed.
With a reward system, Jio and British Petroleum’s merger will provide their top consumers with rewards for purchasing items from them. Rather, they also have Wild Bean Cafe, which is a world-renowned brand in the cafe industry to provide travelers with some refreshments and also will have a convenience store that will fill the necessary items and all the stationary goods. Lastly, they will provide a station collaborating with Castrol for changing bike engine oils and mobile refueling services on demand in the surrounding areas; through this, their consumers can have total trust in this brand at every step.
A vision for tomorrow’s India
Jio-Bp (Jio and British Petroleum) will provide the consumers with all-around support and is trying to change the fuel retailing system for every individual who experiences problems in this section. Their primary vision is to create something totally endorsed with a digitally empowered system and a connected space for their consumers to meet the demand for fuels and more. Rather they are aiming to simplify the services for the consumers to experience world-class services at a lower rate and also they could save some if opting for this brand. The main question that arises is, “Will this merger between Jio and British Petroleum truly be able to change the system of fuel retailing or not?”
