Vision and Eyewear: New Way for the GenZ
Vision is one of the most significant senses, providing the ability to participate in the community and daily activities. However, people in the 21st century need to have techniques to improve their vision or ability to see anything. People in the modern world gradually increase their screen time due to their commercial and professional activity. However, screen time affects the Indian people’s visibility.
As per the report developed by the National Institute of Health (NIH), almost 98% of children prefer to use electronic devices such as mobile phones and televisions to spend their time rather than playing outdoor games. The report also reflects that the average teenager, GenZs, spends 3.8 hours a day in front of a digital screen. The evasive growth of screen time gradually affects the ability to see anything. Along with affecting the session, blurry screen time also affects the ability to memorise anything. As per a resource developed by the NIH, it has been highlighted that more than 68% of teenagers need help to memorise their educational activities and modules due to screen time.
People and Their Way
However, people in the 21st century do not like to wear glasses, and most people believe that eyeglasses have the potential to affect Stirling. Therefore, they avoid wearing eyeglasses. According to the current analysis, most college students shift their preference towards contact lenses (CL) rather than eyeglasses. However, only a few teenagers, especially GenZ, believe that eye classes will enhance their styling practice. Modern teenagers, who are named GenZ, focus on the shape and style of eyeglasses rather than functionalities. Therefore, the national day calendar and Zyloware Eyewear adopted the initiative to influence people, especially teenagers, to adopt eyeglasses based on their functionalities rather than design, which can greatly improve the level of awareness and reach.
The national day calendar includes a day called National Eyewear Days on the national calendar day in 2017. National Eyewear Day is celebrated on the 6th of June, and it highlights how different accuracies, especially eyeglasses, help people optimise their vision during the day. It also influences people to avoid or minimise those practices which can affect the eyes of people. However, a significant number of people need to learn about the national eyewear day.
A couple of organisations, especially eyewear manufacturing organisations, show their presence by featuring National Eyewear Day on their applications and websites. Moreover, eyewear campaigns such as SOJOS and Lenskart gradually introduce newly designed eyeglasses, especially funky eyeglasses, which influence GenZs to prioritise eyeglasses over contact lenses, which not only helps them to look good but also gain better practises overall.
Companies in the Eyewear Industry and Their Approaches
Lenskart is a company that has steadily adopted practices and campaigns to influence people to avoid practices that can affect their vision. The company states that around 53% of people in India are not able to perform well at the workplace due to poor vision because there are minimal optometrists in India. Therefore, Peyush Bansal, CEO and co-founder of Lenskart, introduced free eye checkups at their physical store. The initiative shows the company’s responsibility towards the Indian people who suffer from a poor level of vision.
Through digital transformation, the Indian eyewear industry has also been influenced by multiple companies, especially eyewear manufacturer companies, which are able to produce more comfortable and continuous eyeglasses and contact lenses. These companies also influence people to enhance their vision ability by adopting eyeglasses and contact lenses. Most contact lenses in the modern era are designed for whole-day wear. Moreover, eyeglasses and contact lenses have become more sustainable to protect the eyes and enhance the visual ability of people, especially teenagers.
