The rapid expansion of the internet has allowed customers to acquire relevant insights about luxury fashion products that have been showcased by a multitude of luxury brands. The ease of use of e-commerce platforms has so far created a better scope for customers to compare and contrast luxury fashion products according to their price. Therefore, Indian customers have a choice to purchase products from luxury brands according to their own needs and requirements. During the festive season there, is significant increase in purchasing products from e-commerce platforms has been observed in India.
As a result, many companies that have offered a wide range of fashion products at affordable prices via e-commerce platforms have influenced customer purchasing decisions. In India, companies that have sophisticated online platforms like ReThought, Thrifted, Curated Findings, Snitch and Thrift Kart have created a strong market presence, which aided customers to make rational decisions while purchasing luxury fashion products. Here is some relevant information about companies that improve customer decisions towards product purchase and subsequently elevate their understanding about brands that are solely focusing on making festive sessions more enjoyable and memorable at the same time.
ReThought
ReThought,which is one of the leading online thrift stores, provides a wide range of products, including Footwear, clothing, watches, Handbags and many more. They are categorizing products in such a way that helps customers choose products according to their age, gender and personal preferences. They are specifically focusing on attracting the GenZ population in India, and this company innovate a facilitative FashTech platform offer customers to attract customers who tend to purchase luxury fashion products at a reasonable price.
ReThought also helps customers get access to thrift and vintage hype clothing. It is noted that over the years, the Gen Z population has tended to opt for fashion goods that come up with reasonable prices, which is the reason online thrift stores like ReThought have come up with emerging solutions to meet customer demand regarding luxury fashion products. They have established a strong market presence in India through its rigorous quality control, capturing the latest fashion trends and developing authentication processes which also help them to derive success in conventional buy and sell called P2P marketplace.
ReThought in current market dynamics using short video content and AI-enabled discovery and search tools besides leveraging cutting-edge technologies in order to upsurge the shopping experience among their target population, specifically among GenZ. Furthermore, customers who rely on their luxury fashion products are able to access to products of renowned fashion brands like Nike, Zara, and Shein.
Thrifted
In the domain of online retailing of vintage Men’s and Women’s fashion, Thrifted Ltd has gained popularity in India. This company sells fashion goods combined with value pricing. The products that have been offered by Thrifted are marketed via social media platforms. In addition, in recent years, due to their ability to source from a global network of wholesalers, Thrifted has been able to offer a robust product mix of vintage fashion products and designer companies.
The warehouse of this online retailer has played a major role in modelling, washing and photography, which is being divided between two major platforms, ASOS Marketplace and thrifted.com. They have taken the support of influencer marketing and Instagram in recent years, which help them to derive traffic on their online platform from India, where customers are inclined towards opt for luxury fashion products which are affordable and align with respect to their needs and preferences.
Curated Findings
Curated Findings is another well-known online Thrift and Consignment Store that is committed to establishing positive associations with customers by offering a variety of fashion goods and likewise curated hand-picked thrift along with contemporary fashion products. This has led this company to create a better scope for them to attain a strong position in the Indian market, where customers are highlighting their tendency to buy affordable fashion products and accessories.
In India, the demand for fashion products has skyrocketed during the festive season, and hence, Curated Findings, by providing scope for customers to choose ample fashion products from their online platforms, has increased loyalty and built trust among the masses. The online retailing platform of Curated Findings is segmented into two categories: one is for Men, and the other is for Women. Besides, they also extend their catalogue by adding an Artist Collabs segment, which makes the shopping experience more convenient and effective as well.
Snitch
In India, Snitch, which is a men’s clothing brand, has also gained popularity among the masses in recent years, and they are tended crafts clothing particularly for men. They also provide an unconventional style ethos as a men’s fast fashion company, and they incorporate styles in their design which is relevant to modern market trends and demand. Snitch’s product catalogue includes a wide range of men’s clothing, including shirts, t-shirts, jackets, cargo and boxers, which come in a variety of colours, sizes and designs.
The ease of use of the online platform of Snitchmade it easier for customers to navigate through the product catalogue, which contains images of contemporary fashion products and their prices that customers generally tend to purchase during the festive season. The well-crafted fashion products that have been showcased by Snitchallow them to derive anticipated outcomes while they are targeting customers who are always looking for luxury fashion products which are affordable and relevant to modern fashion trends.
Thrift kart
The Thrift Kart is another thrift clothing brand which offers branded clothing at a reasonable cost. The company provide fashion goods to well-known fashion brands like Adidas, Nike, Tommy Hilfiger, Levi’s and many others, which enable Thrift Kart to be able to meet the needs and requirements of customers in the best terms.
The product catalogue of this company is present in a way that helps customers to make rational decisions before making any purchase, and for this reason, Thrift Kart, in terms of influencing customer purchasing behavior has attained a certain height in recent years. The convenience which is brought about due to the improvement in the product catalogue helps Thrift Kart to showcase goods to their customers according to their features and price.
FAQ
1. What are the best platforms for purchasing luxury fashion products in India?
Online Thrift stores like ReThought, Thrifted, Curated Findings, Snitch and Thrift Kart offer luxury fashion products to their customers at affordable price.
2. How can I find discounts on luxury fashion products?
The companies in India that are providing luxury fashion products to the customers generally provide discount during festive season.
3. Is customer service available if I have issues with my order?
Yes, reputable businesses have customer service team that aided customers while they are facing order issues, returns and inquiries