Vivo, the Chinese smartphone manufacturer, has released its India Impact Report 2023 in the context of completing the tenth year of business operation in the country with Vivo India. This particular report sheds light on the contributions of Vivo in the mobile ecosystem of India, including its emphasis on the formation of employment opportunities, local manufacturing and supporting retail partners. Nevertheless, moving forward to the next decade, the leading mobile company has decided to provide more emphasis on localisation and increasing exports with rational use of AI in their smartphones.
A decade of successful journey in India
Since marking its footprint in the Indian market in 2014, Vivo has become a prominent player in the second-largest smartphone market of the world by acquiring a substantial share. The Greater Noida manufacturing facility of the company has manufactured more than 150 million smartphones which leads to the significant contribution to the “Make in India” vision of the Indian government.
With respect to the tenth-year milestone of Vivo in India, Jerome Chen, the CEO of Vivo India, has said, “It gives me immense pleasure to reflect on our incredible journey together as we enter our tenth year in the Indian market. In 2014, we embarked on a transformative journey to redefine the smartphone experience and create value in the mobile ecosystem in India. Today, I am proud to say that our brand has not just thrived over the years but is contributing to the canvas of change in India’s technological landscape.”
Changing focus
As per the message from the CEO of Vivo India, the company has emphasised the consolidation and growth in the intensely competitive Indian smartphone market in the past decade. However, for the next decade, Vivo has recognised the importance of adapting to the shifting business landscape of the Indian market.
Hence, Vivo in India has decided to emphasise localising several areas, which includes local value chain, manufacturing and distribution, as well as boost exports of “Made in India” smartphones. According to Chen for Vivo in India, “The next decade holds great promise for India as it emerges as a powerhouse of global economic growth. In alignment with the Prime Minister’s vision of establishing India as a primary export hub, we have witnessed the progress and growth of the nation and have contributed by exporting smartphones worth around ₹ 400 crore.”
Key highlights of the Impact report
Employment opportunity: The business operations of Vivo in India have created a job opportunity of around 200000 directly and indirectly.
CSR: Around 2.5 million people in India are found to be beneficial through the CSR initiatives of Vivo.
Local manufacturing: Vivo in India is involved in supporting the “Make in India” initiative by manufacturing more than 150 million locally manufactured smartphones. Vivo has access to more than 30 local suppliers in India.
Distribution network: With more than 1000 distribution partners, Vivo in India has developed an extensive network of over 70000 retail touchpoints, which facilitates the retail partners to earn more than ₹15000 crore with Vivo products.
India-centric innovations: From the initial journey in India, Vivo in India has introduced exceptional products tailored to the unique requirements and preferences of Indian consumers. In order to understand the needs of Indian customers and trends in the Indian smartphone market, Vivo has built a Consumer Research and Insights team consisting of around 100,000 individuals.
Exports: Since initiating smartphone exports from India in 2022, Vivo in India has exported a substantial number of smartphones till now, which accounts around more than ₹400 crore.
Customer service: Vivo has significantly expanded its after-sales network from 30 authorised service centres in 2015 to over 650 authorised service centres in 2023 across 500 cities in India.
Future initiatives
In order to develop the manufacturing ecosystem in India, Vivo has made an investment of around ₹3500 crore. The company is also all set to establish a new manufacturing unit in India in 2024, which will lead to the attainment of an annual production capacity of 120 million smartphones. Through this initiative, Vivo will be positioned as one of the largest smartphone brands in India in the context of manufacturing capacity.
Expansion of the local supplier base is one of the major future objectives of Vivo in the next decade. Vivo will also aim to procure higher-value elements like displays and camera modules from suppliers operating in India. According to Vivo Impact Report 2023, “Local manufacturing has been pivotal to our success in the Indian market. We foresee the next phase of growth in expanding our local supplier base and sourcing components locally.”
FAQ
Vivo is from which country?
Vivo is a Chinese smartphone manufacturer which has a presence in many global countries, including India.
In which year Vivo entered the Indian market?
2014. Since marking its footprint in the Indian market in 2014, Vivo has become a prominent player in the second-largest smartphone market of the world by acquiring a substantial share.
How many job opportunities have been created by Vivo in India?
The business operations of Vivo in India have created a job opportunity of around 200000 directly and indirectly.
In which aspects Vivo India Impact Report 2023 has focused?
In the Vivo India Impact Report 2023, the contribution of Vivo to the Indian mobile ecosystem, as well as its future plans, has been highlighted.
What is the future initiative of Vivo in India?
Moving forward to the next decade, the leading mobile company Vivo has decided to provide more emphasis on localisation and increasing manufacturing capacity and exports.
