Key Highlights:
- President Droupadi Murmu and PM Narendra Modi extend Diwali 2025 greetings emphasizing brotherhood, prosperity, and environmentally responsible celebrations across India and worldwide
- Prime Minister Modi’s “Garv Se Kaho Yeh Swadeshi Hai” campaign drives record-breaking festive sales of Rs 6.05 lakh crore, with 87% consumers choosing Indian-made products
- GST reforms implemented before Diwali 2025 reduce tax burden on 400+ items, simplifying structure to 5% and 18% slabs, boosting consumer spending and manufacturing growth
Opening Overview
Diwali 2025 India celebrations reached unprecedented heights as President Droupadi Murmu and Prime Minister Narendra Modi extended heartfelt greetings to citizens while championing a powerful message of self-reliance and indigenous manufacturing. The festival of lights, celebrated on October 20, 2025, witnessed a historic convergence of traditional spiritual values and modern economic nationalism, with President Murmu emphasizing mutual affection and brotherhood while PM Modi urged Indians to embrace Swadeshi products with pride.
This year’s Diwali 2025 India festivities marked a watershed moment in the nation’s retail history, as the Confederation of All India Traders (CAIT) reported record-breaking sales totaling Rs 6.05 lakh crore, comprising Rs 5.40 lakh crore in goods and Rs 65,000 crore in services, representing a remarkable 25% surge from the previous year’s Rs 4.25 lakh crore. The convergence of spiritual celebration with economic empowerment transformed Diwali 2025 India observances into a testament of national unity and self-sufficiency.
Prime Minister Shri @narendramodi called on President Droupadi Murmu at Rashtrapati Bhavan and shared Diwali greetings. pic.twitter.com/6168L8WtDh
— President of India (@rashtrapatibhvn) October 20, 2025
Presidential Message Emphasizes Unity and Environmental Responsibility
President Droupadi Murmu delivered a comprehensive message for Diwali 2025 India celebrations, extending heartfelt greetings to all Indians both within the country and across the world. In her official statement released through Rashtrapati Bhavan, President Murmu highlighted that Diwali 2025 India festivities carry profound significance beyond mere celebration, describing the occasion as one that “gives the message of mutual affection and brotherhood” while devotees worship Goddess Lakshmi, the deity of wealth and prosperity. The President emphasized several key dimensions of Diwali 2025 India observances that extend beyond traditional rituals:
- Self-reflection and improvement: President Murmu characterized the festival as “an occasion for self-reflection and self-improvement,” encouraging citizens to examine their personal growth and contributions to society
- Social responsibility: She stressed that Diwali 2025 India celebrations present “an opportunity to help and support the deprived and the needy, and to bring joy in their lives,” reinforcing the festival’s charitable dimensions
- Environmental consciousness: The President made a specific appeal urging everyone to “celebrate Diwali safely, responsibly and in an environmentally friendly manner,” reflecting growing concerns about pollution and sustainability during festive seasons
President Murmu’s message for Diwali 2025 India resonated with millions as she concluded with the wish, “May this Diwali bring happiness, peace, and prosperity to all,” encapsulating the universal aspirations associated with the festival. Prime Minister Modi personally visited Rashtrapati Bhavan to exchange Diwali greetings with President Murmu, a gesture that underscored the constitutional harmony and respect for democratic traditions during Diwali 2025 India celebrations.
On the auspicious occasion of Diwali, I extend my heartfelt greetings and best wishes to all Indians, both in India and across the world. pic.twitter.com/SbcMcNjx8R
— President of India (@rashtrapatibhvn) October 20, 2025
Prime Minister Modi’s Swadeshi Campaign Transforms Diwali 2025 India Retail Landscape
Prime Minister Narendra Modi leveraged Diwali 2025 India celebrations to amplify his “Vocal for Local” initiative, launching the powerful campaign slogan “Garv Se Kaho Yeh Swadeshi Hai” (Say with pride, this is indigenous). In his social media message marking Diwali 2025 India festivities, PM Modi wrote, “Greetings on the occasion of Diwali. May this festival of lights illuminate our lives with harmony, happiness and prosperity. May the spirit of positivity prevail all around us”.
Beyond traditional greetings, the Prime Minister issued a specific call to action that would reshape India’s festive economy, urging citizens: “Let’s mark this festive season by celebrating the hardwork, creativity and innovation of 140 crore Indians. Let’s buy Indian products and say–Garv Se Kaho Yeh Swadeshi Hai!” The MyGovIndia initiative complemented PM Modi’s vision by launching the official “Celebrate Diwali and Empower Swadeshi” campaign, encouraging citizens to photograph and share their indigenous product purchases on social media platforms during Diwali 2025 India celebrations.
This digital movement transformed consumer behavior across the nation, as CAIT Secretary General Praveen Khandelwal observed that “the Prime Minister’s call for ‘Vocal for Local’ and ‘Swadeshi Diwali’ resonated deeply with the public,” with survey data revealing that 87% of consumers preferred Indian-made goods over imported products during Diwali 2025 India shopping season. The campaign achieved measurable economic impact, with traders reporting a 25% surge in sales of Indian-manufactured products compared to the previous year, while demand for Chinese goods experienced a sharp decline across various markets.
PM Modi’s Atmanirbhar Bharat vision, which he had positioned as a foundational pillar for “Viksit Bharat” (Developed India) during his Independence Day address, found practical expression in Diwali 2025 India consumer choices. Union Home Minister Amit Shah and Health Minister JP Nadda echoed similar themes in their Diwali 2025 India messages, with Shah posting, “Heartfelt Diwali greetings to all on this festival of lights and joy. I pray to Lord Shri Ram for the health and prosperity of all,” while Nadda invoked blessings from “Mother Mahalakshmi Ji” for happiness, prosperity, and good health.
Record-Breaking Diwali 2025 India Sales Driven by GST Reforms and Consumer Confidence
The economic dimensions of Diwali 2025 India celebrations shattered all previous records, as comprehensive data from the Confederation of All India Traders revealed total festive season turnover reaching Rs 6.05 lakh crore. This figure, comprising Rs 5.40 lakh crore in goods and Rs 65,000 crore in services, represented the highest-ever Diwali business in India’s trading history and a substantial 25% increase from 2024’s Rs 4.25 lakh crore. The CAIT Research & Trade Development Society conducted an extensive nationwide survey across 60 major distribution centers, including metros, state capitals, and Tier 2 and 3 cities, spanning from Navratri (September 29) to Diwali 2025 India celebrations on October 20.
Two primary catalysts drove the exceptional performance of Diwali 2025 India retail sector. First, the Next-Generation GST reforms announced by Finance Minister Nirmala Sitharaman on September 3, 2025, and implemented from September 22, 2025, fundamentally restructured India’s indirect tax framework. The reforms simplified the GST architecture from multiple slabs (5%, 12%, 18%, and 28%) to a streamlined two-tier structure of 5% and 18% for most goods, with luxury and “sin goods” moving to a new 40% bracket. According to official government data from the Press Information Bureau, these Diwali 2025 India tax reforms reduced GST rates on approximately 400 items across critical consumer categories:
| Product Category | Previous GST Rate | New GST Rate (Sept 22, 2025) | Impact on Diwali 2025 India Sales |
|---|---|---|---|
| Hair oil, shampoo, toiletries | 18% | 5% | Increased household essentials purchases |
| Air conditioners, TVs, refrigerators | 28% | 18% | Boosted consumer durables segment |
| Small cars below 1200cc | 28% | 18% | Enhanced automobile sector sales |
| Cement and construction materials | 28% | 18% | Stimulated real estate investment |
| Agricultural machinery | 12% | 5% | Empowered rural consumption |
| Health and life insurance | 18% | 0% (Nil) | Expanded financial protection coverage |
The second catalyst for Diwali 2025 India retail success was the widespread adoption of Swadeshi products in response to PM Modi’s campaign. CAIT described Prime Minister Modi as a “strong brand ambassador” for both GST rationalization and Swadeshi adoption, noting that his dual emphasis on tax relief and indigenous manufacturing created synergistic effects throughout Diwali 2025 India shopping season. Praveen Khandelwal, CAIT Secretary General and Member of Parliament from Delhi’s Chandni Chowk constituency, emphasized that the report “highlights Prime Minister Narendra Modi has emerged as a ‘strong brand ambassador’ of GST rationalisation and Swadeshi adoption, inspiring both the trading community and consumers alike”.
Cultural and Economic Convergence Defines Diwali 2025 India Celebrations
The cultural dimensions of Diwali 2025 India celebrations seamlessly integrated with economic empowerment initiatives, creating a holistic national experience that transcended traditional festival observances. Prime Minister Modi maintained his annual tradition of celebrating with military personnel, visiting INS Vikrant off the coast of Goa and Karwar to interact with naval officers and sailors, stating he felt “fortunate to celebrate the festival of lights with the Naval personnel”. This gesture reinforced the connection between Diwali 2025 India festivities and national security, particularly within the context of his Atmanirbhar Bharat vision emphasizing defence self-reliance.
The spiritual significance of Diwali 2025 India observances remained central to celebrations nationwide, with citizens lighting diyas and candles, offering prayers to Goddess Lakshmi, and participating in traditional rituals that symbolize the victory of light over darkness, good over evil, and knowledge over ignorance. However, the festival acquired additional dimensions as consumers consciously aligned their purchasing decisions with national economic objectives during Diwali 2025 India shopping season. The grassroots adoption of Swadeshi principles demonstrated that patriotic sentiment could translate into measurable economic outcomes, with the 87% preference rate for Indian-made products representing a fundamental shift in consumer psychology during Diwali 2025 India retail activity.
The government’s strategic timing of GST reforms to precede Diwali 2025 India celebrations fulfilled PM Modi’s Independence Day promise of delivering “a Diwali gift” to citizens through reduced tax burdens. According to official Press Information Bureau documentation, the Next-Generation GST reforms were designed with “seven pillars” focusing on simplified structure, sectoral relief, and benefits for common citizens, farmers, MSMEs, women, youth, and middle-class families. Finance Minister Sitharaman confirmed that the government established comprehensive monitoring strategies to track price modifications after reducing GST rates, ensuring that tax benefits were passed on to consumers before Diwali 2025 India shopping peaked.
The textile and handicrafts sectors experienced particular rejuvenation during Diwali 2025 India festivities, as GST reforms corrected inverted duty structures by reducing rates on man-made fiber from 18% to 5% and man-made yarn from 12% to 5%. This structural correction improved competitiveness for Indian textile manufacturers and exporters while supporting artisan livelihoods and preserving cultural heritage during Diwali 2025 India celebrations. The hospitality and service industries similarly benefited from lower GST rates on hotel stays, gyms, salons, and yoga services, enhancing accessibility to wellness services for citizens during Diwali 2025 India festive period.
Closing Assessment: Diwali 2025 India as Inflection Point for Economic Self-Reliance
Diwali 2025 India celebrations will likely be remembered as a pivotal moment when spiritual tradition converged with economic nationalism to produce measurable outcomes in consumer behavior, retail performance, and manufacturing competitiveness. The record-breaking sales figures of Rs 6.05 lakh crore validate the government’s integrated approach of combining tax rationalization with cultural campaigns promoting indigenous products. President Murmu’s emphasis on mutual affection, brotherhood, and environmental responsibility provided the moral framework for Diwali 2025 India observances, while PM Modi’s “Garv Se Kaho Yeh Swadeshi Hai” campaign translated these values into concrete economic actions.
The 87% consumer preference for Indian-made products during Diwali 2025 India shopping season represents more than a temporary surge; it signals a fundamental recalibration of national consciousness regarding economic self-sufficiency. As India advances toward PM Modi’s vision of becoming a developed nation by 2047, the behavioral patterns established during Diwali 2025 India celebrations—where citizens consciously align purchasing decisions with national economic objectives—may prove as significant as policy reforms themselves. The festival’s traditional message of light triumphing over darkness acquired contemporary resonance as indigenous manufacturing illuminated pathways toward economic independence during Diwali 2025 India festivities.
The synergistic effects of GST simplification, Swadeshi adoption, and enhanced consumer confidence created a virtuous cycle during Diwali 2025 India retail season, simultaneously benefiting common citizens through lower prices, empowering MSMEs through increased demand, and strengthening state revenues through expanded economic activity. As citizens across India lit diyas to celebrate Diwali 2025 India traditions, they simultaneously ignited momentum for an economic transformation rooted in self-reliance, demonstrating that festivals can serve as catalysts for national development when cultural values align with strategic economic objectives.
