The rise of digital influencers effectively shows how digitalization has facilitated people, mainly youngsters, to acquire a lifestyle where fame and money are equally accomplishable. It has demonstrated how digital influencers of social media platforms and YouTube can now turn their pastime activity into a full-time profession.
How are digital influencers becoming more and more popular?
If you browse the internet, you will find enough information which illustrates how one can become a successful digital influencer by following 10-20 steps. You will also find precise data about the number of followers that top international influencers have and the number of likes, comments, and shares they get on each post from time to time. But one has to ask the question, “How?” It is possible that in 5-6 years, starting from 2024, digital influencers who had followers in thousands will reach millions by 2030.
How digital influencers have become the new face of modern-day marketing, where companies worldwide aim for active collaborations to introduce their products to new consumers regularly. How do digital influencers earn more than institutional and corporate workers whose pay slips show significant differences?
Well, the simple answer is DIGITALISATION!!!
People like you and I had nothing to do during the pandemic, where lockdowns restricted us from going anywhere other than our garden or balcony. We spent hours and hours streaming content of our favorite YouTubers, looking for facts, information, remedies, precautions, and entertainment. Well, this has made digital influencers what they are today, where people like us are willing to spend most of our time looking for online content about things that we like and prefer. It has made them huge that social media influencers now work for companies where they get paid to promote their ads and influence the audience to try new products and services.
We have seen that throughout the pandemic, people have become increasingly indulged in digitally available content, which opened a new scope for marketers to market their products more effectively than ever before. Now, one must ask how fashion influencers are more capable of attracting audiences than traditional TV ads and brand-authorized targeted advertisements. Because we and our favorite digital influencers are closely tied, our ideologies match, and our mindsets align. Anything they say, we agree, and anything they condemn, we condemn it too. So, it creates a better opportunity for them to easily persuade us and influence us to choose products and services for a particular brand more effectively than traditional marketing ideas.
How have they turned content-making into a full-time profession?
Digital influencers, unlike celebrities, public figures, sportsmen, and sportswomen, are entirely different people closely related to a consumer’s psyche. Simply put, people we follow are simultaneously people who want us to follow them. So they don’t have to try to develop their consumer base just because we only follow people we like and avoid people we do not. Now, suppose Sam is an influencer with 5000 followers.
In that case, it is more likely that Sam will be more capable of influencing its 5000 followers to buy a company product than others. Now, this is just an example. People who are successful digital influencers have way more followers on average in comparison to the hypothetical statistics provided. They are also persuasive and smooth in promoting their content in the most authentic manner possible, which sometimes looks like a natural suggestion to the viewers.
Hence, such people are likely to get equal treatment, as their marketing skills are sometimes proving equally effective, which makes them a target of global businesses and other small-scale firms and start-ups for possible collaborations and brand partnerships. The increase in demand motivates them to ask for higher payments, which brands cannot refuse, or they may lose a major market share held by them and their day-to-day short- and long-term format contents. This is helping them earn millions, which is almost impossible if you are government and institutional employees.
How easy or difficult is it to become a successful influencer in 2024?
Well, let’s be honest and agree that it is not easy to become a successful influencer in 2024. Thousands and thousands of them are far more experienced and capable than you and have a tremendous hold over their consumer base. Some may say there is nothing different you can provide to make you stand out and stay ahead of the competition.
But the reality is that being an influencer takes a lot, and people need to make a lot of sacrifices and study essential subjects such as consumer trends, economics, digitalisation, and so on to make an impact. It is more or less similar to what a traditional job aspirant does to get the salary of their dreams. Yes, there will be challenges, and you will miserably fail sometimes. Still, with consistency and dedication, you can gain enough popularity that brands will call you for ad partnerships and collaborations.
Take Khaby Lame, for example. The guy worked in a car factory, and now he has been named the “most popular influencer in the world” with a record of 162.8 million followers in TikTok. He also has more than 240 million followers on Instagram and 2.7 million on Facebook. But hold on. He did all that without ever uttering a single word from his mouth in his videos!
Verdict
The verdict is quite simple. Anyone intending to grow as an influencer must do it now. Now is the time, not tomorrow. If you are uncertain about it, don’t take it as a career option, as it will require patience, perseverance and extensive time investments. The challenges will be harsh but never enough to stop the process. Once you understand the game and how it goes, you will eventually find ways to gain followers and even turn out as someone who is being followed by thousands.
You can always refer to https://unreadwhy.com/earning-millions-through-tiktok-learn-examples/ for tips and tricks on becoming a successful influencer and earning a lot more than what corporate people earn or people in the current workspace dream of.
FAQ
1. Why are digital influencers so popular?
The rise of digital content consumption during the pandemic fueled the popularity of digital influencers. People trust influencers they connect with more than traditional advertising, making them effective marketers.
2. How do influencers make money?
Companies pay influencers to promote their products through sponsored content and brand partnerships. As their follower base grows, so does their earning potential.
3. Is it easy to become a successful influencer?
No, it’s challenging. There’s a lot of competition, and success requires dedication, studying trends, and creating engaging content consistently. However, success stories like Khaby Lame (who gained millions of followers without speaking!) prove it’s possible.
4. Should I become a digital influencer?
If you’re passionate about creating content and connecting with people online, and you’re willing to put in the hard work, then it could be a rewarding career path. But be prepared for challenges and setbacks.
5. Where can I learn more about becoming an influencer?
Resources like the website mentioned in the article (https://unreadwhy.com/earning-millions-through-tiktok-learn-examples/) offer tips and tricks for success. You can also find helpful information online and from established influencers themselves.
