Would you like to pay $250/month to access the most advanced AI tools in the world? Well, Google’s new model of Google AI Ultra is available on a subscription model of $249.99/month in the US. Why is Google charging such a high price? Is it worth it for you to pay $250 every month for next-gen AI tools?
Google claimed that Google AI Ultra is designed to empower developers, creators and professionals with advanced AI models and premium features. You can gain access to the premium features of powerful Gemini, advanced AI filmmaking with Flow, early access to Veo 3, multi-tasking ability with Project Mariner and massive 30 TB storage.
The Ultimate AI Toolbox: Google AI Ultra
At Google I/O 2025, the largest developer event of Google, the company announced the biggest launch of Google AI Ultra, designed for creative professionals. Google revealed that this AI tool will target the filmmakers, creators and developers. Google described it as a “VIP pass to Google AI” because with the subscription of $250/month, users can improve the performance of core apps and services, deep research, software development and advanced content creation.
However, the model is only available for the US market. Google promised to launch the model in other countries soon. Google is targeting to launch the model in Europe, Asia and Latin America by late 2025. However, the first-time subscribers will get a 50% discount on the three-month subscription, which attracts a large scale of customers to explore the new AI of Google.
Josh Woodward, the head of product incubator Google Labs and Gemini, said at the Google I/O event, “It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google. You can think of this Ultra plan as your VIP pass for Google AI.” You might be wondering what features and advantages are included in the AI luxury package. Well, you will get access to –
1. Gemini
Subscribers will get access to the most advanced version of the Gemini app by availing the VIP pass of Google AI Ultra. Deep research, cutting-edge video creation with Veo 2, early access to Veo 3 and Deep Think 2.5 Pro model can be availed by the subscribers, that can help them to bring their visions to life in stunning 1080p.
2. Flow
Flow is the AI filmmaking tool by Google DeepMind’s most sophisticated models, including Imagen, Veo and Gemini. With the subscription of the Google AI Ultra, users can create cinematic clips, fluent narratives and scenes with intuitive prompts. The advanced camera controls and the early access to the Veo 3 model can help users to unlock the potential of AI-powered storytelling, dynamic scene transitions and rich details that can take creators and filmmakers to an advanced level.
3. NotebookLM
If you are a student or a professional, the $250/month subscription will be worthwhile for you with access to AI-driven NotebookLM. Higher usage limits and improved capabilities can be helpful for you for better organisation of research, summarisation of dense materials and creating personalised study guides.
4. Whisk
If you’re a creative person, then Whisk helps you turn your creativity and imagination into 8-second videos. If you are paying the premium subscription for the Google AI Ultra, then you are getting the chance of higher limits for the Whisk Animate. Access to Veo 2 and early access to Veo 3 will be the cherry on the top of your animation journey with Whisk.
5. Project Mariner
Project Mariner is the multi-tasking AI assistant of Google. It can handle 10 tasks of research, booking, purchases, etc., effectively at one time through a sleek dashboard. With the premium subscription, this will be your everyday partners in processing, personalised task automation and deeper integration across Google apps and services.
6. Additional features
The users of Gemini AI Ultra can access Gemini in their Gmail, Docs, Vids and directly on the Chrome browsers. Allowing users to simultaneously handle complex information, emails and documents with Gemini. Not only this, the access to the YouTube premium plan and a large 30 TB cloud storage for effortlessly handling and storing the creative files and memories will be provided to the Ultra users.
Is the $250/month subscription model worth buying?
A question might arise in your mind: Why is Google launching this $250 AI Plan? Is it worth buying? Well, we need to remember here that Google is not selling software. It is selling access. Access to next-generation AI tools that can empower creativity, productivity and research at the next level.
Last December, OpenAI also launched a premium plan worth $200 for its new model of ChatGPT Pro. With this model, they provide access to the users to the best models and tools of OpenAI. Hence, compared with ChatGPT, Google has also taken one step forward to enter the premium AI area with a bold move. They do not just position Google AI Ultra as a tool, but also as a creative and professional ecosystem that can empower new generations of creators, developers and professionals.
Therefore, we can say that it will be worth buying if you are a power user. If you hold a position in the filmmaker, developer, creator or research fields, then this new tool can be the ultimate solution to boost your productivity, creativity and innovation.
However, currently, the subscription plan is only available in the US market. If you belong to other countries like India, you can avail the Google AI Pro model at a subscription of $19.99/month.
Pros and Cons of Google AI Ultra
For users from the field of videos, coding or writing, the features of Veo 2, Gemini and Flow can be revolutionary. With the higher limits of this plan, the Google AI Ultra lets you push your boundaries. The convenience of using the integrated AI across Gmail, Docs and Chrome can attract millions of users to spend such a premium price and avail the benefits. The 30 TB storage and the YouTube Premium subscription work as major value-adds for the content creators.
However, despite all these benefits of Google AI Ultra, there might be some cons. First of all, the price boundaries. Google is offering premium access to AI models at $250/month, whereas OpenAI is only taking $200/month for premium AI features. The competitive pressure from the OpenAI might disrupt the financial benefits of the company. Moreover, there are some features which might be unused by many users, that can distract the users to pay such a premium price.
Who should seriously consider Google AI Ultra?
1. Creators: Video creators, filmmakers and digital storytellers can benefit from Google AI Ultra features of Whisk, Flow, Gemini and 30 TB storage.
2. Developers: Gemini, Deep Think in 2.5 Pro, Project Mariner and 30 TB storage will be highly beneficial to co-pilot the developers.
3. Professionals: Flow, NotebookLM, Whisk, Project Mariner and Gemini can empower professionals to streamline workflows, manage complex tasks and unlock new levels of creativity and productivity.
4. Entrepreneurs: For building, scaling and managing a brand in a digital age, the premium AI tools of Google can be a great option to maintain competitiveness in the market.
