Meet 5 Indian Entrepreneurs Making Waves In The Fashion World With Their Game-Changing Sustainable Products

By Editor Team

As the fastest-growing economy, India has produced the most competent entrepreneurs who have changed the game and standards of the nation’s domestic fashion industry. The contributions of people like Anita Dongre and Kriti Tula have made “sustainability” the most essential factor for any business to grow and prosper in the long run.  

Reasons for the growth of sustainable fashion in India

The growth of sustainable fashion in India is prominent as more and more businesses and entrepreneurs have come up to contribute against the global environmental epidemic, fuelled by increasing pollution levels and global warming. More than what we notice today, modern-day entrepreneurs provide their best efforts to build brands and businesses in the most sustainable manner possible, where they effectively respond to the environmental crisis and participate in reducing their carbon. These entrepreneurs also try to ensure the country remains carbon-neutral and inspire new-generation buyers to choose sustainable products more than traditional fashion goods.

Out of them all, people like Anita Dongre, Ritu Kumar, Rohit Bal, Kriti Tula, Rahul Mishra and Sabyasachi Mukherjee have come up as the most famous faces with a history of building brands and fashion goods that are sustainable and highly eco-friendly.

It is the responsibility of every Indian to know the contributions made by fashion entrepreneurs of today to carry forward the trend of sustainable purchasing. It is also essential to understand how they have inspired almost an economy to take part equally, become more eco-conscious than before, and become involved in the notion of “sustainable fashion” in the long term. Here is a list of some of the most prominent individuals, along with many others, who have made “sustainability” a factor which almost every buyer in India looks for before purchasing goods from the nation’s gigantic fashion sector.    

Anita Dongre

https://www.anitadongre.com

Anita Dongre is an Indian fashion designer and entrepreneur who has developed sustainable and culturally rich product designs for the nation’s eco-conscious population. Recently, Anita, in collaboration with Barbie, launched a new product line to celebrate Diwali as per the norms and traditions of the Indian culture. The products launched under the House of Anita Dongre brand reflect modern India’s aesthetics, where consumers prefer style, trend and sustainability as their primary considerations. A few claims made by the brand include using natural sunlight for power generation, incorporating LED lamps in exclusive brand outlets, and applying proactive waste recycling plans that facilitate using recycled water for lawn irrigation and other agricultural uses.   

Kriti Tula

https://doodlage.in/?srsltid=AfmBOortMSSxIfykieUpXT5yuUKyFjc-zatKtAXJpKUlHtyhsAo-QM7L

Kriti Tula is also a prominent face and an emerging figure in the Indian sustainable fashion market. Kriti is known for her innovative take on building sustainable fashion products for its consumers and eco-conscious consumer base. She is the founder of a brand named DOODLAGE, which is considered a Delhi-based company and a prominent fashion house nationwide. Kriti and her team at DOODLAGE have taken a completely different approach to producing sustainable fashion products and resources.

DOODLAGE, as an organization, converts scrap materials into sustainable apparel products and fashion items, which are then sold to interested consumers using plastic-free packaging innovations. The fashion brand also shares left-out fabrics with an NGO named Goonj, which reutilizes it to produce sanitary napkins for people in rural and underdeveloped regions.

Rahul Mishra

https://rahulmishra.in

Rahul Mishra, a reputed Indian entrepreneur, has also become influential in the Indian sustainable fashion domain. The individual is known for his intricate fashion designs, which have redefined existing standards of women’s fashion wear in India. Rahul emphasises producing attractive and sustainable fashion products, using the principles of sustainable fashion, which focuses on effective waste regeneration, refurbishment and reuse.

The infamous designs created by Rahul have reached international markets, where people all across the globe have started realizing his potential and how he has incorporated ethical fashion ideas to develop luxurious and high-end fashion products. The contributions of Rahul will never be forgotten, as apart from being highly eco-conscious, he has also promoted traditional Indian craftsmanship on the global stage in front of modern-day consumers who are willing to pay anything for luxurious and eco-friendly product outputs.            

Zoya Wahi and Nitij Singh

https://www.instagram.com/aslee.in?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Both co-founders of an Indian sustainable fashion start-up named Aslee gained prominence due to their efforts in producing apparel and fashion items using eco-friendly materials and resources such as hemp, bamboo, and nettle. The company proactively aims to promote ethical fashion as its core business approach, which intends to change existing consumer perceptions of fashion items that are recycled and refurbished. The entrepreneur claims to use products that are entirely natural and sourced from the foothills of the Himalayas, which further helps the Indigenous Himalayan community shift towards tree-based agriculture, with a more significant focus on producing socially and environmentally viable goods.  

Arundhati Kumar

https://www.instagram.com/studiobeej?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

The list further includes Arundhati Kumar, an environmental activist known for her substantial contributions to making sustainable fashion a significant trend in India. She is also known as the founder of Studio Beej, a sustainable accessories enterprise that believes in producing eco-friendly and cruelty-free plant-based products. Some resources which the brand uses to develop desirable products include pineapple leaves and cork, which are highly biodegradable and extensively eco-friendly.

Verdict

The “sustainable fashion domain” comprises women entrepreneurs who have changed how people perceive sustainably sourced and produced goods. This shows how Indian women entrepreneurs have effectively emerged to showcase their innovative thinking capabilities and ability to develop designs of necessary goods and fashion products highly desired by the common masses. The contributions of Indian fashion entrepreneurs made consumers of fast fashion and high-end fashion consider sustainability a significant parameter to determine the ethicality of a company. It has also made them more open to purchasing sustainable products than ever before. It has also influenced consumers to pay significantly more for products that are eco-friendly and developed by sourcing goods and raw materials that are ethical, biodegradable, and less polluting.    

FAQ

1. What is driving the growth of sustainable fashion in India?

The growth of sustainable fashion in India is fueled by a combination of factors:
Environmental concerns: Rising pollution levels and global warming are pushing businesses and consumers towards eco-conscious practices.
Entrepreneurial efforts: Sustainable fashion brands are offering stylish and trendy options while minimizing their environmental impact.
Consumer awareness: New-generation buyers are looking for eco-friendly alternatives to traditional fashion products.

2. Who are some key figures in Indian sustainable fashion?

Anita Dongre: Her brand uses natural sunlight, LED lamps, and recycled water for a sustainable approach.
Kriti Tula (DOODLAGE): This brand creates sustainable apparel from scrap materials and uses plastic-free packaging. They also donate leftover fabrics to an NGO for making sanitary napkins.
Rahul Mishra: He focuses on sustainable practices like waste regeneration and refurbishment, creating luxurious eco-friendly garments with a focus on Indian craftsmanship.
Zoya Wahi & Nitij Singh (Aslee): This co-founded brand uses eco-friendly materials like hemp, bamboo, and nettle, promoting ethical fashion and supporting Himalayan communities.
Arundhati Kumar (Studio Beej): This brand creates eco-friendly and cruelty-free accessories from plant-based materials like pineapple leaves and cork.

3. What are some ways Indian consumers can support sustainable fashion?

Look for brands that use eco-friendly materials and ethical production practices.
Choose garments made from recycled or organic materials.
Invest in high-quality, timeless pieces that will last longer.
Consider buying pre-owned or vintage clothing.

4. Where can I learn more about sustainable fashion in India?

The websites and social media pages of the brands mentioned above.
Online resources dedicated to sustainable fashion.
Local fashion events and workshops focusing on sustainability.

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Sunday, Feb 16, 2025