Amazon introduces Alexa+, a next-generation AI assistant powered by generative AI that's more conversational, smarter, and personalized to help users get things done.
By Aniket Chakraborty
Mar 3, 2025
Alexa+ is built on powerful large language models (LLMs) from Amazon Bedrock and uses "experts" - specialized systems that orchestrate across thousands of services and devices.
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The new assistant can control smart home products, make reservations, play music from various providers, order groceries, and alert you when someone approaches your home.
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Alexa+ features agentic capabilities, allowing it to navigate the internet independently to complete tasks on your behalf without supervision.
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Users can personalize Alexa+ by asking it to remember important information like family recipes, dietary preferences, and important dates that it can apply to future requests.
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Alexa+ will be available across platforms - in homes, offices, cars, through a new mobile app, and a browser-based experience at Alexa.com with continuity across devices.
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Users can add to Alexa+'s knowledge by sharing documents, emails, photos, and messages for it to remember, summarize, or take action on.
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Amazon built Alexa+ with privacy and security in mind, centralizing interactions and settings in the Alexa Privacy dashboard and utilizing AWS's secure infrastructure.
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While Alexa+ costs $19.99 per month, all Amazon Prime members will receive it as a free Prime benefit.
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Alexa+ will roll out in the US over the coming months, prioritizing Echo Show 8, 10, 15, and 21 device owners during the early access period.