India is cracking down on plastic waste—new rules now target Coca-Cola, Pepsi, and others.

By Aniket Chakraborty June 12, 2025 Arrow

As of April 1, 2025, all beverage bottles must contain at least 30% recycled plastic.

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This mandate will rise 10% every year—reaching 60% recycled content by 2030.

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It’s part of India’s push for a circular economy and cleaner cities and waterways.

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But there’s a bottleneck: only five Indian plants can produce food-grade recycled PET.

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Current capacity covers just 15% of industry demand—leaving companies scrambling for solutions.

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Production costs may rise by 30%, and summer season demand adds to the pressure.

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Some beverage giants are considering legal action to delay the April deadline.

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Despite challenges, the rule is driving serious reflection on packaging and sustainability.

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India’s plastic mandate isn’t just regulation—it’s a turning point for global green packaging.

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