Samsung is showcasing Project Moohan, its upcoming extended reality (XR) headset, at the Mobile World Congress 2025 in Barcelona, marking a significant entry into the XR market.
By Aniket Chakraborty
Mar 5 2025
The headset is being developed in collaboration with Google and Qualcomm, with Google creating a dedicated Android XR operating system and Qualcomm providing XR platform expertise.
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Samsung's XR headset is expected to integrate Google's Gemini AI, promising a smarter and more intuitive user experience that goes beyond current market offerings.
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Patrick Chomet from Samsung's mobile division hints that the XR headset will be a breakthrough product combining advanced vision capabilities with intelligence.
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While the exact pricing is unclear, the device is speculated to be priced around $3,500, positioning it as a competitor to Apple's Vision Pro.
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Samsung is also exploring smart glasses technology, with market research indicating the smart glasses market could grow to 20 million units by 2030.
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The XR headset aims to address previous challenges in the market, including comfort issues and lack of engaging content that have hindered XR device adoption.
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The device is expected to be the first commercial VR headset to launch with Android XR OS, featuring native Gemini AI experiences.
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Samsung is entering a competitive XR market with rivals like Meta, Sony, and Vivo also developing similar technologies and wearable devices.
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The launch represents Samsung's strategic move to take a head start in the emerging extended reality technology landscape.