A simple scroll through your YouTube feed has convinced you about the popularity of ASMR. ASMR is the abbreviated form of Autonomous Sensory Meridian Response and this is basically a combination of a physical and psychological experience that arises in response to specific stimuli. This very popular form of soothing sounds and visuals has proven relaxation benefits. It is this soothing quality that has enabled it to assume the place of some kind of therapy. Besides, it has captivated millions with its calming sounds and visuals, and people use ASMR to entertain themselves.
YouTube's ASMR community creates videos for people who experience pleasure from simple, repetitive sounds: https://t.co/mBMk9WIy2h pic.twitter.com/Dj2ng3iUzv
— VICE Video (@VICE_Video) July 31, 2017
Reasons for ASMR Popularity
Now its popularity leads us to a pertinent question. Why do we find these videos so relaxing? There are millions of these videos surfing across the internet. Their genre too varies as some are auditory including scratching sounds, whispering, crinkling, tapping, page turning, and others are visual ASMR. Besides there are tactile ASMR as well. Lovers of ASMR claim that it has improved their emotional well-being.
Even the use of ASMR during office work has been shown to have improved workplace productivity. There is a legitimate body of research to show that ASMR has improved productivity among employees who experience relaxation from tuning to ASMR stimuli. Moreover, it is also seen as a preferred form of therapy by certain individuals who experience insomnia. It is also known for enhancing mental health as certain positive effects, like the reduction of anxiety, relief of insomnia, or improvement of concentration, are attributed to ASMR.
Probable Explanation behind the soothing effect of ASMR
ASMR, which is a unique sensory experience, is triggered by specific auditory and visual stimuli. It is also observed that ASMR often involves a tingling sensation that starts on the scalp and moves down the body and, therefore, is characterised by feelings of relaxation and calmness. There are certain claims which illustrate the relationship between ASMR and neurological response. It is believed that ASMR may have the potential to activate the brain’s reward centers and thereby releases dopamine and serotonin.
Dopamine and serotonin are neurotransmitters that are involved in regulating mood and are usually associated with pleasure and relaxation. In addition to this, the gentle nature of ASMR videos has the potential to mimic social interactions by triggering feelings of comfort and security. Moreover, ASMR videos have the capability to generate sensory stimulation. The sensory stimulation more than often leads to a calming effect. Owing to ASMR’s growing popularity, more innovative and creative content is expected in the coming days.
Natural ASMR
Although listening to ASMR sounds might seem odd to some, its roots can be traced back to our very own nature. Don’t you enjoy the rhythmic buzzing of cicadas from a distance in forests? Doesn’t the sound of waves or waterfalls amidst mountains generate a calming effect on you? Similarly, watching rain falling against the windows or in a pond or a waterbody has the ability to evoke a beautiful and calming effect on us.
Again, chirping of birds early in the morning too has a calming effect on us. All these sounds of nature are nothing but natural ASMR that has amazed us ever since the beginning of our origin. They are associated with beautiful sensations that make us feel relaxed and happy simultaneously.
Risk Factors Associated with ASMR
However, too much reliance on ASMR can affect us negatively. It has been observed that repeated exposure over time to the same ASMR triggers often leads to a decrease in their effectiveness. This phenomenon is known as habituation. This affects individuals who are reliant on ASMR for tackling insomnia. They may require to try new ASMR content and in some cases contemplate taking breaks to maintain the desired effects.
It is known to have a negative effect on individuals with misophonia. Individuals with misophonia find ASMR sounds to be extremely distressing. Misophonia is a condition which is characterised by an extreme aversion to certain sounds. Often, misophonia is triggered by ASMR sounds.
Additionally, it is also observed that, like any pleasurable activity, excessive use of ASMR may result in addiction. This can negatively affect one’s vision and also hearing ability if addiction of ASMR sets in. ASMR can have a negative impact as well while it helps to concentrate. Others may find ASMR to be very distracting and find it difficult to focus on tasks or sleep. Therefore, it is important to ensure that it does not end up disturbing others.
It has also been observed that while ASMR is primarily used for relaxation and stress relief, it runs the risk of misuse. This is relevant, particularly in a sexual or exploitative context. Therefore, it is important to be aware of this and to consume ASMR content from reputable sources. Ethical responsibility is key to generating such awareness.
FAQ
What is ASMR and what are some common types?
ASMR stands for Autonomous Sensory Meridian Response. It’s a combination of physical and psychological experiences triggered by specific stimuli, often leading to relaxation. Common types include auditory (like whispering, tapping, scratching), visual, and tactile ASMR.
Why is ASMR so popular and what are its purported benefits?
ASMR is popular due to its soothing qualities, which can promote relaxation, improve emotional well-being, and potentially enhance workplace productivity. Some individuals use it to help with insomnia, anxiety, and concentration. It is thought to activate the brain’s reward centers, releasing dopamine and serotonin.
Are there any scientific explanations for why ASMR has a soothing effect?
While more research is needed, one theory suggests that ASMR may activate the brain’s reward centers, leading to the release of neurotransmitters like dopamine and serotonin, which are associated with pleasure and relaxation. The gentle nature of ASMR can also mimic comforting social interactions.
Are there any potential downsides or risks associated with ASMR?
Yes, there are potential downsides. Repeated exposure can lead to habituation, where the same triggers become less effective. It can also be distressing for individuals with misophonia (a sensitivity to certain sounds). Excessive use could potentially lead to addiction and negatively impact hearing or vision. It can also be distracting for some and has the potential for misuse in inappropriate contexts.
Is there such a thing as “natural ASMR”?
Yes, sounds found in nature, such as the buzzing of cicadas, the sound of waves, rain, or birdsong, can be considered “natural ASMR” due to their calming and relaxing effects.
